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After Nerdy’s fall, Musinsa looks to Anta to navigate China’s fashion market

The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands.

4 mins read
  • Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run.

    Features

    The “Nordic Arc’teryx” returns to China, but will Norrona finally find its name?

    5 mins read

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