Fashion

The e-commerce giant seeks to maintain low prices as US and EU impose tariffs.

Gap China’s CEO said localization is central to the brand’s turnaround strategy.

With craftsmanship rooted in the culture of the Central Plains, Songmont has built a global following.

Outdoor apparel risks following workwear’s path: from utility to fashion to commodification.

The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands.

Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run.

Once mistaken for a foreign brand, Pelliot is now bound for an IPO as one of China’s top outdoor apparel labels.

The French luxury house posted steady growth, but could face headwinds as foot traffic dips and supply chain claims go viral.