Li Auto

Smaller players are launching affordable models in a fight for survival amid an overcapacity struggle.

The move boosts control over pricing and customization, giving the EV maker a stable, branded supply of core components.

Once a leading EV contender, Li Auto now finds its family-first formula under pressure.

Less than six months after restructuring, the automaker has returned to a familiar model amid weak EV uptake and heightened competition.

Collaboration was central to shaping the Li i8’s defining strengths.

President Ma Donghui takes control of product, supply, and sales as the company prepares new EV releases.

Xia Zhongpu exits Li Auto amid reported disagreements over its assisted driving strategy, as the company pivots to a model that “drives like a human.”

Regulators are shifting the focus from splashy claims to core safety features, rethinking what autonomy should mean.