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From Fila to Descente: How Anta’s global play is reshaping the sportswear market

Anta’s multi-brand approach is driving revenue growth, positioning Descente as the next breakout brand after Fila.

7 mins read
  • Numerous companies are vying to replicate Lululemon’s triumph in China and worldwide. Will Maia Active succeed in achieving this feat following its acquisition by Anta Sports?

    Insights

    Can Anta Sports transform Maia Active into China’s Lululemon?

    7 mins read

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