Anta

Despite strong first-half results, doubts remain over whether Anta can match its global rivals.

The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands.

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

Once a go-to for outdoor gear, Jack Wolfskin has lost its edge. Anta thinks it can bring it back.

Li-Ning will outfit Chinese athletes at global events through 2028, taking over from Anta as the official sportswear partner.

The AntaZero Upcycle collection features designs repurposed from surplus inventory, aligning with the brand’s carbon-neutral ambitions.

Anta Sports partners with Kyrie Irving’s father to launch the Kai 1 Speed, making a bold push into Foot Locker and DSG stores across North America and Europe.

Anta’s multi-brand approach is driving revenue growth, positioning Descente as the next breakout brand after Fila.