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After Nerdy’s fall, Musinsa looks to Anta to navigate China’s fashion market

The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands.

4 mins read
  • Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

    Features

    Maia Active finds second wind with Anta’s backing and a yoga-first strategy

    7 mins read

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