A record Chinese presence at this year’s Gamescom points to an industry moving beyond scale toward greater creative diversity. InsightsChinese games take center stage at Gamescom 20268 mins read
A major IP, a veteran MMO team, and a nine-figure RMB budget have given Kuaishou’s Spark Nexa every advantage except a guaranteed hit. NewsCan Lord of Mysteries become Kuaishou’s gaming breakout?9 mins read
Tencent, Mihoyo, and other game companies are taking different paths toward AI, but increasingly see it as a competitive capability. InsightsChinaJoy 2026 shows how deeply AI is becoming embedded in gaming6 mins read
The footage offers the clearest look yet at the follow-up to Black Myth: Wukong. NewsGame Science marks Wukong anniversary with Black Myth: Zhong Kui gameplay reveal3 mins read
A valuation of more than USD 1.5 billion could be enough for Alibaba to part with the gaming studio. InsightsWhy Alibaba is ready to sell Lingxi Games5 mins read
It may lack the gaming roots of Bilibili and HeyBox, but Xiaohongshu’s community dynamics can help smaller titles turn authenticity into attention. InsightsWhy Xiaohongshu has become harder for game marketers to ignore11 mins read
Its strategy now spans indie publishing, platform-grown IP, and a broader slate of steadily advancing projects. NewsBW2026 shows Bilibili expanding its gaming push across multiple fronts6 mins read
Some studios are betting on blockbuster ambitions, while others are sticking to lower-risk models that keep returns predictable. InsightsChina’s game makers split as giants chase prestige and others target profit10 mins read