Amazon

The move is seen as a major development in the Intel-Nvidia rivalry.

In September, major streaming platforms tried to push for self-regulation by setting up a structured grievance redressal and escalation mechanism for users.

During this year’s Big Billion Days, Flipkart sold over USD 2.5 billion worth of goods, almost double than that of Amazon’s.

Flipkart group garnered 68% of the total value of goods sold by Amazon and Flipkart.

Amazon claims the proposed deal between Future Retail and Reliance violated the contract it had signed with the Future Group.

The opening days of the festive sales saw consumers rushing to make big value purchases such as smartphones and home appliances.

Forrester expects that 75% of USD 6.5 billion forecasted sales will happen in the first tranche of the sale period when mega sales events are held.

Flipkart isn’t alone in ramping up its services in preparation for the upcoming festive sales season as e-commerce companies expect to see strong consumption rebound from pent-up demand.