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In China, the outdoor boom is starting to look more like a fashion cycle than a lifestyle shift

Outdoor apparel risks following workwear’s path: from utility to fashion to commodification.

9 mins read
  • Backed by supply chain muscle and bold investors, Chinese startups are pushing to grow from local champions into global players.

    Insights

    After DJI, China’s founders find faith and ambition to drive the next wave of global hardware giants

    18 mins read

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