FB Pixel no scriptAlibaba's Damai shuts Koitake toy unit
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KrASIA
Jun
26

Alibaba's Damai shuts Koitake toy unit

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Koitake, a designer toy unit under Damai Entertainment (formerly Alibaba Pictures), has been shut down due to low revenue and limited market traction. The brand contributed just 2% of fiscal 2025 revenue for Hujing, Alibaba’s rebranded digital media and entertainment division. The move aligns with a broader pivot toward live events and IP merchandising.
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