Kuaishou

Offering a more humane and entertaining way of online shopping, livestreaming is becoming a thorn in the side of Chinese e-commerce giants.

Daily active users of Kuaishou’s livestreaming function have grown 70% since December.

Tencent’s last chance to challenge ByteDance’s dominance in the short-video sector.

Data may provide clues about current consumer confidence in China.

The growing sector gives video-sharing platforms an opportunity to gain presence in the e-commerce industry.

Tencent-backed video app sees demand from product-placement streams.

Kuaishou looks to JD.com’s supply chain and logistics to boost sales through livestreaming.

Kuaishou sets a yearly target of RMB 250 billion in livestreaming e-commerce GMV, above Douyin’s target of RMB 200 billion.