Retail and Commerce

Five years after a financial scandal, China’s leading coffee chain is testing its footing in Starbucks’ home market.

The Chinese coffee chain plans to deploy 1,100 regional managers as it works to shore up its low-cost, franchise-driven model.

Backed by science and athlete feedback, the brand’s new line aims to end the tradeoff between support and comfort.

With over 150 stores and renewed profitability, boutique coffee chain Algebraist Coffee is staying selective and staying in the game.

After cost cuts and subsidy rollbacks failed to yield profits, Meituan is scaling back Youxuan to focus on an offline retail initiative under Xiaoxiang Supermarket.

Logging over 60 million orders during the 618 festival, Alibaba’s flash sale drive is reshaping its e-commerce playbook.

Some believe a full ban on TikTok in the US is unlikely. TikTok is counting on it.

Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run.