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Not Chanel, not Dior: This Chinese perfume brand is charging top dollar and selling out

After building a cult following with niche scents and artistic flair, Documents is scaling into mass retail.

11 mins read
  • These three cases show how overlooked consumer categories can quietly scale overseas, even while flying under the radar at home.

    Features

    The next Pop Mart? These three Chinese brands with global traction are lining up for IPOs

    6 mins read

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