KrASIA Writers

From the importance of product SKU precision to how media budgets are shifting to measurable channels, these are the ten trends to look out for in advertising.

The country’s heavy reliance on exports, especially in clothing, footwear, and electronics, has been hit hard by the global economic downturn.

LinkedIn’s InCareer app in China is set to be shut down as the Microsoft-owned platform faces fierce competition and slower revenue growth.

This latest moves aims to capture market share from rivals like Meituan and Douyin.

Li Auto aims to transform its business with new organizational changes introduced by CEO Li Xiang, with full results expected no earlier than 2025.

BYD’s Wang Chuanfu urges peers to pay attention to market changes and prepare for opportunities in the Chinese new energy vehicle market.

NIO aims to double its sales target in 2023 despite reporting a record high operating loss in Q4 2022.

Called Youshi, the app is a community-based platform for sharing life experiences, offering a wide range of content including food guides, travel photos, and practical skills.