Insights
Chinese brands face mixed fortunes in Southeast Asia’s complex markets
Success in Southeast Asia demands a delicate balance of e-commerce expansion, deep localization, and overcoming supply chain hurdles.
36kr_en@kr-asia.com
36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.
Insights
Success in Southeast Asia demands a delicate balance of e-commerce expansion, deep localization, and overcoming supply chain hurdles.