Insights
Once a luxury indulgence, Haagen-Dazs faces an identity crisis in China
Haagen-Dazs must reinvent itself in China or weigh an exit as it contends with fierce competition, narrow margins, and cautious consumer spending.
6 mins read
36Kr English
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36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.
