Syfe, a Singapore-headquartered digital wealth platform, has raised USD 80 million in Series C funding to expand its operations across the Asia Pacific. The round includes USD 53 million in new equity (Series C2) added to the USD 27 million it secured in August 2024 (Series C1), bringing the company’s total funding to USD 132 million.
The latest tranche was led by two UK family offices, with continued participation from existing investors Unbound and Valar. The capital comes at a time when investor activity is reportedly muted. According to Syfe, the first quarter of 2025 marked the region’s lowest funding levels since 2014, making the backing an indicator of confidence in its model and positioning.
The raise follows Syfe’s acquisition of Selfwealth, one of Australia’s largest listed investment platforms. Finalized in May after shareholder approval, the deal gives Syfe a broader user base and reinforces its position in a market that aligns with its focus on the “mass affluent,” which it broadly defines as individuals with six- to seven-figure USD sums in investable assets.
“This fund raise comes at an exciting time as we grow our presence across the region and expand our offerings,” said Dhruv Arora, Syfe’s founder and CEO. “In our markets of Singapore, Hong Kong, and Australia, nearly half of all adults are in the ‘mass affluent’ segment, and this segment is growing fast.”
Syfe said its total assets under management now exceed USD 10 billion, with its Hong Kong operations having doubled in size since the start of the year. The company plans to use the new capital to scale its reach, enhance the overall customer experience, and invest in artificial intelligence to build tools for both client and internal use.
To support these efforts, Syfe has made several key hires, including Sanjeev Malik, formerly of BlackRock, and Dane Ricketts, now vice president of marketing, who previously held senior roles at Procter & Gamble and Grab. These additions signal Syfe’s push toward deeper operational maturity while maintaining a technology-first ethos.
Founded in 2019, Syfe operates on what it describes as a three-pillar approach: access, advice, and affordability. Its offerings span managed portfolios, cash solutions, and brokerage services, all delivered via a unified digital platform. In Singapore, the firm says more than 8% of adult citizens use its platform to manage their finances.
Licensed and operating in Singapore, Hong Kong, and Australia, Syfe reportedly serves customers in over 60 countries. It collaborates with firms such as BlackRock and PIMCO and continues to develop proprietary investment products tailored to regional needs.
“Built in the region, for the region,” is how Arora characterizes Syfe’s mission. With fresh capital in hand and Selfwealth’s integration underway, the company’s next challenge is to establish staying power in an increasingly competitive digital wealth landscape.