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For Wancheng and Busy Ming, Mixue’s success is both a blueprint and a cautionary tale

The two snack retailers are racing toward IPOs with Mixue-like expansion, but lack its supply chain discipline and margin control.

6 mins read
  • Young CEO Wang Shoucheng reflects on Yonghui’s outlook after a sweeping reform inspired by Pangdonglai.

    Features

    One year after Miniso’s takeover, where does Yonghui Superstores stand?

    9 mins read

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