Miniso

With half its sales still tied to Miniso, the toy maker now faces the challenge of proving it can stand on its own.

Young CEO Wang Shoucheng reflects on Yonghui’s outlook after a sweeping reform inspired by Pangdonglai.

While Pop Mart built its success on original IPs, Top Toy is betting on derivative designs.

With over 30 limited-edition designs from iconic IPs like Disney and Pokemon, Miniso’s latest pop-up taps into Southeast Asia’s craze for blind boxes.

Meeting for the first time, the two leaders outlined their vision for Yonghui Superstores following Miniso’s landmark acquisition.

Miniso’s Top Toy brand launches in Bangkok, signaling broader Southeast Asia ambitions.

With over 7,000 stores worldwide, Miniso saw record profits in the first half of 2024, driven by its overseas expansion and strategic use of IP partnerships.

What does Miniso founder Ye Guofu see in Yonghui Superstores that others might be missing?