On September 9, BYD’s Fangchengbao brand launched its new five-seat SUV, the Tai 7, priced at RMB 179,800–219,800 (USD 25,172–30,772).
The Tai 7 has a boxy profile but is designed with families in mind. At 1,995 millimeters in height, it accommodates passengers up to 1.9 meters tall without stooping, while children have ample room to move inside. The vehicle measures nearly five meters in length, with 3.3 meters of usable cabin space. In its standard five-seat configuration, the rear compartment offers close to 1,000 liters of storage. Folding down the second row expands capacity to more than 1,880 liters, enough to fit a mattress and convert the interior into what the company describes as a “bedroom on wheels.”
The cabin includes what Fangchengbao calls the “golden trio” of family-focused new energy vehicle features: a temperature-controlled refrigerator adjustable between -6 and 50 degrees Celsius, full leather seating, and seven screens, including the instrument cluster and center console.
Despite its rugged exterior, the SUV emphasizes interior comfort and personalization. Fangchengbao’s stated aim is to create a mobile living space that blends technology with family needs.
After the launch, Fangchengbao general manager Xiong Tianbo and research institute director Li Yue spoke with reporters, including 36Kr. Xiong said the family car segment remains the mainstream of the market, with high demand but few products that pair rugged styling with home-friendly features. “The Tai 7 is the first of its kind, offering a vehicle that balances family needs with individual expression while maintaining mainstream appeal with personal character. It’s aimed squarely at trend-conscious households,” Xiong said.
Fangchengbao currently sells three models, with monthly sales over the past quarter steady at 15,000–18,000 units. Xiong said the target for the Tai 7 is to lift monthly sales to “at least 20,000, and ideally 30,000.” He noted that demand has been strongest for the 190-kilometer-range four-wheel-drive Ultra edition, which dealers have already started delivering.
Unlike the Bao 5, Bao 8, and Tai 3, the Tai 7 is Fangchengbao’s first family-oriented SUV. The launch comes as competition in the new energy SUV segment intensifies, with six-seat models gaining traction. Asked whether Fangchengbao would release a six-seat version of the Tai 7, Xiong said the size makes it feasible but emphasized that the company prioritizes precision over variety. “The crux of a five-seat SUV lies in its comfort for frequent family use and its superior cargo capacity compared to six- or seven-seat models,” she said.
The Tai 7 is positioned for young, style-conscious families, with design features aligned to their preferences. Looking ahead, Xiong said Fangchengbao plans to roll out six- and seven-seat versions of other models to address diverse consumer groups. She also revealed that while the brand began with offroad vehicles, it does not intend to stop there. Next year, Fangchengbao will launch its first sedan series.
The Tai 7 marks a shift in strategy for Fangchengbao. Having built its image around the rugged Bao 5 and Bao 8, the brand is now turning to urban family SUVs to expand sales and strengthen its market position. Competition remains fierce, however. The Tai 7 will face the Li L6, Aito M7, hybrid offerings from Great Wall Motor and Geely, as well as established gasoline-powered SUVs from joint venture brands.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This article was written by Xu Caiyu for 36Kr.